Privacy policy

This Privacy Policy describes how Monoia LLC (“Monoia”, “we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from monoia.com (the “Site”) or otherwise interact with us.

We are committed to handling your personal data transparently and in line with applicable data protection laws, including the General Data Protection Regulation (GDPR) where it applies, and with the requirements of Meta’s (Facebook/Instagram) advertising and custom audience policies.

Monoia sells natural botanical food supplements intended to support general well-being. Our products and website content are not intended to diagnose, treat, cure, or prevent any disease. We do not request or knowingly store your medical diagnoses or health-condition details.

1. PERSONAL INFORMATION WE COLLECT

We collect the following categories of personal information:

1.1 Information you provide to us directly

When you:

  • Make a purchase

  • Create an account

  • Subscribe to our newsletter

  • Contact us via email or forms

  • Participate in promotions or surveys

we may collect:

  • Name and surname

  • Billing and shipping address

  • Email address

  • Phone number (if provided)

  • Order details (products purchased, order value, currency, etc.)

  • Any information you choose to include in messages to us

Health information:
Monoia does not ask you to provide information about medical diagnoses, treatments, or health conditions. Please avoid including such information in free-text fields (e.g., order notes, emails). If you voluntarily submit such information, we will treat it as personal data but do not use it for any medical or diagnostic purposes.

1.2 Information collected automatically

When you browse our Site, we automatically collect certain information about your device and usage, such as:

  • IP address

  • Browser type and version

  • Operating system

  • Referring URLs and pages viewed

  • Time and date of visits

  • Approximate location (based on IP address)

  • Clicks, scrolls, and other interactions on the Site

This information is collected using:

  • Cookies

  • Pixels and tags (including Meta Pixel)

  • Analytics tools (e.g. Google Analytics)

  • Shopify’s built-in tracking

1.3 Information from cookies and similar technologies

Cookies are small data files placed on your device. We use:

  • Strictly necessary cookies (for the Site and checkout to function)

  • Analytics cookies (to understand traffic and performance)

  • Advertising/remarketing cookies (including Meta Pixel) to show you relevant ads on other platforms

You can control or disable cookies through your browser settings and (where required by law) via our cookie banner.

1.4 Information from third parties

We may receive information about you from:

  • Payment processors and fraud-prevention providers

  • Email marketing and customer support platforms

  • Advertising and analytics partners (e.g. Meta, Google)

  • Currency conversion apps or similar store add-ons

This may include aggregated or pseudonymised data that helps us understand the effectiveness of our ads or communications (e.g. whether an ad led to a purchase).

2. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

  1. To provide and fulfil our services

    • Processing and delivering your orders

    • Handling payments and refunds

    • Managing your account (if you create one)

    • Providing customer service and support

  2. To communicate with you

    • Sending transactional emails about your order, shipping, or account

    • With your consent, sending newsletters, offers, product updates, and educational content

  3. To improve our Site and business

    • Analysing how visitors use our Site

    • Testing and improving features, user experience, and product offerings

  4. To provide marketing and behavioural targeting

    • Showing you relevant advertising on Meta (Facebook, Instagram) and other platforms

    • Measuring the performance of our advertising campaigns

    • Building audiences for our ads based on people who have interacted with our Site or purchased from us (see Section 4)

  5. For security, fraud prevention, and legal compliance

    • Detecting and preventing fraud or abuse

    • Complying with legal obligations, requests from authorities, or enforcing our Terms and Conditions

We do not use your data to carry out automated decision-making that produces legal or similarly significant effects on you.

3. LEGAL BASES FOR PROCESSING (EEA/UK USERS)

Where GDPR or similar laws apply, we process your personal data on the following legal bases:

  • Performance of a contract: to process your orders, payments, deliveries, and customer service.

  • Consent: for email marketing, certain cookies, and tracking technologies (including Meta Pixel and similar advertising tools), where consent is required by law.

  • Legitimate interests: to improve our services, prevent fraud, understand our audience, and show you relevant advertising, where these interests are not overridden by your rights and freedoms.

  • Legal obligation: where processing is necessary to comply with applicable laws, such as tax or accounting requirements.

You can withdraw your consent at any time, and you can object to processing based on legitimate interests (see Section 9).

4. MARKETING AND BEHAVIOURAL TARGETING (META / CUSTOMER MATCHING)

We use third-party tools, including Meta (Facebook), to serve you targeted advertisements. We may share hashed (scrambled) identifiers, such as your email address, with these partners to find other users who may be interested in our products.

4.1 Pixels and event tracking

Our Site uses Meta Pixel and similar technologies to:

  • Understand how visitors use our pages (e.g. which products are viewed or purchased)

  • Measure ad performance (e.g. which ads lead to sales)

  • Build and refine audiences for our ads

Meta and similar partners may use cookies and other identifiers to link your activity on our Site to your profile on their platforms and to show you personalised ads according to their own privacy policies.

4.2 Customer matching and custom audiences

If you have interacted with Monoia (for example, by placing an order or signing up for our newsletter), we may use your contact details to create custom audiences or lookalike/similar audiences on Meta and other platforms.

To do this:

  • We may upload identifiers such as your email address or phone number into advertising platforms.

  • These identifiers are hashed (scrambled) before or during upload using industry-standard hashing algorithms.

  • The platform then compares the hashed identifiers with its own users to find matches.

  • This allows us to:

    • Show ads to our existing customers or subscribers

    • Find new people who have similar characteristics and may be interested in our products

We do not upload or share sensitive categories of data (such as health, religion, sexual orientation, or political opinions) for this purpose.

We only use customer data for custom audiences:

  • If we have a lawful basis to do so (e.g. your consent to marketing, or our legitimate interest in direct marketing, in line with local law), and

  • In compliance with the terms of the platform (such as Meta’s Custom Audiences Terms).

4.3 Opting out of targeted advertising

You can opt out of our use of your information for targeted advertising in several ways:

  • Email us: Contact us at support@monoia.com and request that we stop using your data for targeted advertising or custom audiences.

  • Ad preferences on Meta: Adjust your ad settings directly in your Facebook and Instagram account (e.g. “Ad Settings” → manage ad topics or data used for ads).

  • Cookies & browser settings: Disable or limit advertising cookies via our cookie banner (where provided) and through your browser preferences.

  • Industry opt-out tools:

5. EMAIL MARKETING

With your permission, we may send you emails about:

  • New products or bundles

  • Educational content and tips

  • Special offers, promotions, and updates

You can unsubscribe at any time by:

  • Clicking the “unsubscribe” link in any marketing email we send, or

  • Contacting us at support@monoia.com

    Transactional emails (order confirmations, shipping updates, etc.) are sent as part of our contract with you and are not affected by marketing unsubscribe.

6. DISCLOSURE OF YOUR INFORMATION

We may share your personal information with:

  1. Service providers and partners who help us operate our business, such as:

    • Shopify (store and hosting platform)

    • Payment processors and fraud-prevention services

    • Email marketing platforms

    • Analytics and advertising partners (e.g. Meta, Google)

    • Logistics and fulfilment partners

  2. Authorities and legal entities, if required by law, regulation, legal process, or government request, or if necessary to protect our rights or the rights of others.

We do not sell your personal information as “sale” is defined under many privacy laws. However, some of our advertising practices (like cookie-based tracking or customer matching) may be considered “sharing” of personal information for targeted advertising in certain jurisdictions. You can opt out of such sharing as described above.

7. SHOPIFY

Our store is hosted on Shopify Inc. They provide the e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and the general Shopify application. Shopify stores your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as necessary to complete the transaction.

For more details, please see Shopify’s own legal pages:

8. OTHER THIRD-PARTY SERVICES

We also use other third-party providers to help run our business. These providers may collect, use, and disclose your information only to the extent necessary to perform their services.

Examples include:

  • Payment gateways and processors

  • Email marketing platforms

  • Analytics providers (e.g. Google Analytics)

  • Advertising partners (e.g. Meta, Google Ads)

  • Currency conversion and localisation apps

Third-party services have their own privacy policies. We recommend you read them to understand how your information is handled by those providers and in which jurisdictions it may be processed.

When you click on links on our Site that lead to third-party sites, those sites are not governed by this Privacy Policy.

9. YOUR RIGHTS (EEA/UK AND OTHER APPLICABLE REGIONS)

Depending on where you live, you may have some or all of the following rights in relation to your personal data:

  • Right of access: to know whether we process your data and to request a copy.

  • Right to rectification: to correct inaccurate or incomplete data.

  • Right to erasure (“right to be forgotten”): to ask us to delete your data in certain circumstances.

  • Right to restriction of processing: to limit how we use your data in certain situations.

  • Right to data portability: to receive your data in a commonly used format and transfer it to another controller.

  • Right to object:

    • to our processing for direct marketing at any time;

    • to other processing based on our legitimate interests, in certain cases.

  • Right to withdraw consent: where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at support@monoia.com

You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

10. SECURITY

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or destruction.

If you provide your credit card information, it is encrypted using Secure Socket Layer (SSL) technology and stored with AES-256 encryption by our payment providers. While no method of transmission or storage is 100% secure, we follow industry standards and PCI-DSS requirements.

11. COOKIES AND CURRENCY CONVERSION

Our Site uses cookies and similar technologies for the purposes described in Sections 1 and 4.

We also use a currency conversion service that processes your IP address to detect your approximate location and display prices in your local currency.

By using our website, you agree that:

  • Third parties may process your IP address for currency conversion.

  • Your selected currency may be stored in a session cookie in your browser, so that prices remain consistent while you browse.

You can manage cookies via your browser settings and (where available) through our cookie banner.

12. DATA RETENTION

We retain your personal information for as long as necessary to:

  • Fulfil the purposes described in this Privacy Policy

  • Comply with legal, accounting, or reporting obligations

  • Resolve disputes and enforce our agreements

Order information is typically kept for at least the period required by tax and accounting laws. Marketing data is generally kept until you unsubscribe, withdraw consent, or object, or until it is no longer needed.

13. INTERNATIONAL TRANSFERS

Monoia LLC is based in the United States, and many of our service providers (including Shopify, Meta, and Google) are also located outside the European Economic Area (EEA)/UK.

When personal data is transferred outside your country, we take steps to ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission, or

  • Other legally recognised transfer mechanisms, where applicable.

14. AGE OF CONSENT

By using this Site, you represent that you are at least the age of majority in your place of residence, or that you are the age of majority and have given your consent for any of your minor dependants to use this Site.

We do not knowingly collect personal data from children under the age required by local law for consent. If you believe a child has provided us with personal information, please contact us so we can delete it.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes and clarifications take effect immediately upon posting on the Site.

If we make material changes, we will indicate that the policy has been updated and, where appropriate, notify you by email or via a notice on the Site.

We encourage you to review this page periodically to stay informed about how we handle your data.

16. CONTACT US

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to make a complaint, you can contact us at:

Email: support@monoia.com
Registered address:
MONOIA LLC
735 Dunwoody Place
STE R
Atlanta, GA 30350
United States